As the Nigerian music industry continues to soar within the halo of the global spotlight, many conversations have turned towards one direction: how do we sustain its momentum? Today, the music industry generates about 23.1 billion U.S. dollars worldwide and is a thriving sector in the entertainment scene of many countries, Nigeria inclusive. It is in this intersection between strategic A&R’ing and creative distribution that we can safely hack the recipe for sustaining the momentum of Afrobeats’ growth,” Abikoye tells Weekend Beats in a chat. He also advised that more attention should be given to a plethora of minority sounds in Africa, to consolidate the efforts Afrobeats has made in achieving a global breakthrough for the African music industry. His latest feats include his involvement in presenting the idea of Ladipoe featuring Buju on the 2021 hit song titled, Feeling, and also facilitated a publishing deal between Ozedikus, London and Sony Music Publishing France & BlueSky Publishing France.

Source: The Guardian May 28, 2022 02:59 UTC